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From time to time we'll be featuring a Print-Tech employee in our newsletter, because part of what sets us apart is our people. Some interact directly with customers, while others do not. Regardless, we're proud of our whole team and hope you enjoy getting to know them.
Growth in the printing industry is not just about adding equipment. It's as much about investing in specific equipment that brings better results for customers.
As the calendar was about to turn from 2016 to 2017, we did just that: in mid-December, Print-Tech installed 3 new Canon color presses that offer you multiple benefits and new capabilities.
In an age when print and digital communications change so rapidly, commercial printers can't afford to sit still.
We certainly don't.
Print-Tech Inc. is committed to improving our services and increasing our capabilities so our customers continue to get the best our industry has to offer. That being said, we want to share with you our major improvements in 2016, plus a look at what we're planning for 2017.
If you look at a digital press and an offset press side-by-side, you'll see a difference right away. Offset equipment is recognizable as a traditional printing press. Digital presses look more like very large copiers. It makes sense: they print from digital files. There are no printing plates and no rubber blankets with digital, as there are with offset. Offset presses use ink. Digital presses use either toner or liquid ink. The technology is totally different.
What really matter to customers are the benefits and characteristics of digital printing.
PART 1: OFFSET PRINTING
When you hear printers talk about offset or digital printing, you may not be 100% sure what the difference is - or why you should care. So we're going to touch on what's important to customers when they consider these printing options. In this issue we'll cover offset printing, and next month we'll cover digital printing.